Expert in Paid Advertising (Facebook, Google, LinkedIn Ads)
Role:
Manage and optimize paid advertising campaigns to maximize return on investment (ROI) by attracting qualified leads.
Required Skills:
- Expertise in Facebook Ads, Google Ads, and LinkedIn Ads.
- Experience in creating, optimizing, and managing large-budget campaigns.
- Ability to analyze campaign performance (CPC, CPL, conversion rates) and make quick adjustments to maximize results.
- Knowledge of Lookalike audiences, retargeting strategies, and A/B testing to enhance ad effectiveness.
Responsibilities:
- Create and launch paid advertising campaigns.
- Optimize budgets to maximize conversions.
- A/B test ads, audiences, and creatives.
- Ensure a competitive cost per lead and generate qualified leads.
Objective:
- Generate a steady flow of qualified leads to feed the acquisition funnel, maximizing conversions into paying customers.
Copywriter Specialized in Funnels and Conversions
Role:
Write high-converting copy for ads, landing pages, emails, and video scripts to encourage engagement and appointment bookings.
Required Skills:
- Expertise in conversion-focused copywriting for sales funnels.
- Knowledge of purchasing psychology principles and emotional copywriting.
- Experience in writing VSL scripts and automated email sequences.
Responsibilities:
- Write compelling ad copy to capture attention and maximize click-through rates.
- Create scripts for VSLs that drive action.
- Write nurturing and follow-up emails with persuasive calls to action.
- Optimize copy on landing pages to increase conversions.
Objective:
- Maximize conversions on ads, landing pages, and emails to generate the highest number of appointments for strategic consultations.
Graphic Designer & Video Content Creator
Role:
Create high-quality visuals and videos for advertisements, landing pages, VSLs, and webinars.
Required Skills:
- Expertise in graphic design for effective ads (Facebook, Instagram, LinkedIn).
- Ability to create engaging promotional videos and VSLs using tools like Canva Pro, Adobe Premiere, or Final Cut Pro.
- Experience with graphic animation and explainer videos to illustrate complex concepts in a simple manner.
Responsibilities:
- Create impactful images for paid ads, following best practices for each platform.
- Design slides for webinars and explainer videos for VSLs.
- Create dynamic, short promotional videos for social media ads.
Objective:
Provide high-quality visuals and videos that increase engagement and maximize conversion rates.
Specialist in Automation and CRM (HubSpot)
Role:
Configure, automate, and optimize nurturing workflows, email sequences, and lead management via HubSpot to ensure a smooth and efficient experience from start to finish of the funnel.
Required Skills:
- Expertise in using HubSpot CRM and HubSpot Marketing Automation.
- Experience in configuring workflows, email sequences, and lead management to maximize conversions.
- Knowledge of landing page optimization and lead scoring.
Responsibilities:
- Configure automated workflows for lead nurturing with personalized email sequences.
- Integrate forms, landing pages, and captured leads via HubSpot.
- Optimize lead tracking and contact management to improve communication with prospects.
Objective:
Ensure that captured leads are effectively nurtured with automated email sequences and follow-up campaigns to maximize the number of strategic consultations booked.
Webinars and Sales Videos (VSL) Specialist
Role:
Organize and optimize weekly webinars and sales videos (VSL) for prospects, ensuring they are compelling and drive action.
Required Skills:
- Experience in managing and organizing webinars on platforms such as Zoom Webinar or Demio.
- Expertise in creating VSLs and integrating them with landing pages to maximize conversions.
- Ability to optimize engagement during webinars and VSLs with strong calls to action.
Responsibilities:
- Manage the production of VSLs and webinar videos, with impactful scripts and engaging visuals.
- Set up weekly webinars, promote them via email sequences and paid ads.
- Ensure webinars are optimized to persuade and convert prospects.
Objective:
Maximize the number of booked appointments and closed sales through well-structured webinars and compelling VSLs.
Data Analyst & Conversion Rate Optimizer (CRO)
Role:
Analyze the performance data of ads, landing pages, and funnels, and optimize conversions at each stage.
Required Skills:
- Expertise in marketing data analysis and conversion rate optimization (CRO).
- Knowledge of analytics tools like Google Analytics, Hotjar, and Google Optimize.
- Experience in conducting A/B tests to improve conversion rates on ads and pages.
Responsibilities:
- Track the performance of ads, landing pages, emails, and advertising campaigns to identify areas for improvement.
- Implement A/B tests on landing pages and ads to optimize conversion rates.
- Analyze click-through rates, cost per lead, and conversion rates at each stage of the funnel to quickly adjust campaigns.
Objective:
Continuously optimize conversions by analyzing the performance of ads, lead capture pages, and emails.